Putting your Business Online is a great way to increase your Brand awareness and generate more sales for your Business. But this only works if you can channel people to your Website, otherwise it will simply be sitting there in Google gathering dust and cobwebs. If your Website or Online Store is looking a little […]
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When it comes to getting Your Small Business noticed amongst the line-up of other Businesses on Search Engines, it’s safe to say the competition is stiff. Think about it: there are literally thousands upon thousands of other Businesses within your industry, all vying for that all-important click from an Online browser that could determine whether […]
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We all know the difference Search Engine Optimization (SEO) can make to your Business’s visibility in the Online World. What you might not know is how YOU (yes, you!) can take action that will see your SEO Ranking shooting into the stratosphere. Today, we’ll show you some of the ways you can do this for […]
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When it comes to improving your Search Engine Optimization (SEO) results, one of the easiest and most effective ways to do this for any Small Business Owner is by inserting a Blog onto your Website. Unfortunately, many Businesses today fail to capitalise on the enormous marketing potential of a Blog. The reasons are varied, but […]
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Nobody disputes the importance of Search Engines in today’s Online world. Where your Business lands when the Search Results Page loads plays a HUGE role in whether or not you win that all-important customer click. Get the click and you could make a sale, fail to do so and your main competitor who appeared above […]
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If you’re a Small Business Owner with dreams of turning a profit from your E-Commerce Store, then maximizing your Search Engine Optimization (SEO) Campaign should be one of your top priorities. Competition in the Online retail industry is becoming increasingly fierce, even more so than the real world of brick-and-mortar stores. And if you want […]
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Most people understand Search Engine Optimization (SEO) and Google AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your […]
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As a Small Business Owner, performing well in the organic search results will likely be high on your priority if you’re wanting to achieve a strong Online presence. So much so in fact, that you could quickly become swept up in tweaking your Campaign, constantly altering Keywords and using any trick in the book to […]
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HTML Links play a vitally important role in everything web-related. Also known as ‘Hyperlinks’, they’re handy little things with a huge array of uses for any Small Business Owner with an Online Presence, but they’re particularly handy when it comes to boosting your Search Engine Optimization (SEO) game. These HTML Links allow you to create […]
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As ranking more highly in Search Engine Results becomes increasingly important for Businesses wanting to stand out from their competition Online, the methods to achieve this are becoming more and more strategic. And this is where Geo-Targeting, or Location-Based Search, comes in. Now, don’t be scared off by this rather ‘tech-y’ sounding strategy because, once […]
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