Paid search
What is SEM?
SEM, which stands for “Search Engine Marketing”, is the process of generating website traffic by purchasing advertisements on search engines like Google.
It’s also one of the most effective ways to grow your business in a hyper-competitive digital climate.
Services like PPC management and Google AdWords all fall under the broader banner of SEM.
What is PPC?
PPC, or Pay Per Click – also known as Google AdWords – is one of the most powerful forms of digital marketing around.
Basically, search engines like Google allow businesses to purchase listings in their search results. These listings appear along with the organic, non-paid search results.
The search engine is then paid every time a user clicks on the sponsored listing.
PPC is one of the most rapid and directional ways of driving traffic to your website. It’s perfect for a business that wants to get noticed quickly, or one which is just starting out and wants to see results fast.
Sounds simple, right?
Not so much. Managing a PPC account isn’t so easy. It’s actually a full-time job in and of itself. It involves extensive research, keyword analysis, competitive analysis, constant monitoring, and regular testing.
It pays to hire a Pay Per Click specialist, who will be able to tailor your campaign to suit business and budgetary requirements. It doesn’t have to be expensive, but it does involve careful research and management.
Sites n Stores’ PPC services
Sites n Stores are industry leaders in everything digital, and have a dedicated team of SEM specialists.
Our Pay Per Click experts use best industry practices and extensive testing to perfect your PPC campaign. They will tailor your campaign to suit your business objectives and budget, and research your industry and market comprehensively.
We offer a range of competitively priced Pay Per Click management packages, which include:
- account management
- regular reporting and analysis
- and monthly fund alerts
