Advertising copywriting
What is copywriting?
Put really simply, copywriting is about using words and phrases to sell an idea or product.
However, in the digital world, it’s much more than just stringing together sentences to better engage and inform the reader.
What is Google AdWords?
Google AdWords – also known as PPC, or Pay Per Click – is a highly directional, rapid digital marketing channel used to drive traffic to websites.
It allows advertisers to pay a fee every time one of their ads is clicked. Basically, it’s a way of buying visits to your site, rather than attempting to “earn” those visits naturally.
Here’s how it works. Your ad targets certain keywords relevant to your business. When someone searches one of those keywords, Google places your ad in the top three results (usually in a light yellow box).
There are many benefits associated with using Pay Per Click marketing. A highly efficient way to immediately funnel traffic to websites, one of its biggest perks of is its speed. Once your campaign is up and running, it can generate leads almost instantly.
Why do you need copywriting for AdWords?
Copywriting for AdWords or PPC campaigns is a specialised, targeted area, and requires a very specific type of writing to be effective.
It’s absolutely essential your ad copy is magnetic and compelling. Otherwise, people simply won’t click.
AdWords copy has to be engaging and attention-grabbing – it also has to also sell the products of services you’re showcasing.
This is quite a tall order, especially given how few words are actually on offer. Every word has to be crafted perfectly.
Why use Sites n Stores for your AdWords copywriting?
Sites n Stores is a full service web design and development company, with eight years of experience helping small to medium-sized businesses move forward. We are leaders in our field, and are highly knowledgeable in all things digital.
PPC ad copywriting can be challenging - our team of experienced writers is here to help.
Your experienced PPC specialist can refine the copy so your ad stands to attention, crafting powerful calls to action to maximise sales and to ensure that the right customers click on your ads.
