Like it or not, marketing your Business on Social Media is fast becoming a necessity for any Small Business Owner who is serious about growing their audience and gaining traction online. Increasingly, consumers are turning to the likes of Facebook, Twitter and Instagram as a way to engage with brands and discover new products and […]
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In today’s world, if you’re a Small Business Owner looking to increase your Online Presence, Search Engine Optimization will be an invaluable Marketing Strategy. SEO is an essential if you’re wanting to drive traffic to your Website, grow your Business and gain more customers, more leads and more sales! If you’re not using this highly […]
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No matter which way you look at it, watching a Video will always be faster and more digestible than reading pages and pages of text. So much so, in fact, that this mode of Marketing is fast becoming the most popular way to distribute and consume content Online. Tech companies and media publications all agree […]
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Right now, there are hundreds, even thousands, of users looking at Businesses just like yours all over the internet. So, how do you stand out? How do you get noticed by your potential customers when the Online market is so heavily saturated? It’s a question that puzzles many, seeing lots of Small Business Owners throw […]
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Search Engine Optimization (SEO) is a highly effective Digital Marketing tool for any Small Business Owner wanting to drive traffic towards their Website. But, unfortunately, this doesn’t necessarily mean that every SEO Campaign goes according to plan. Many people are too negligent when it comes to selecting their keywords, while others simply miss the mark […]
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Publishing Blogs on your Small Business’s Website can make a significant impact to your Search Engine Optimization (SEO) ranking and improves search visibility. But, as much as people preach the benefits of blogging, is it all worth it in terms of SEO? It’s a conundrum for all Small Business Owners with a Website, especially those […]
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If you’ve never considered Search Engine Optimization (SEO) for your Small Business, then consider these most recent statistics relating to this Digital Marketing Powerhouse. On average Google now processes more than 40,000 search queries per second. This equates to a whopping 3.5 billion searches per day and an astronomical 1.2 trillion searches per year worldwide. […]
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Now, more than ever, optimizing your Ecommerce Store is crucially important for any Small Business looking to make its mark in the online world. It doesn’t matter if you have intuitive navigation, a stunning layout and beautiful graphics, if you can’t be found by potential customers, you may as well not even be online.It is […]
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When it comes to driving traffic to your website, you can’t go past Search Engine Optimization (SEO) and Pay Per Click (PPC).As a Small Business Owner who’s interested in increasing your online presence, you’ve no doubt heard these phrases thrown around. But which of these two powerful Digital Marketing tools is right for you and […]
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We’ve all visited those websites before. The ones with generic-looking people, doing generic-looking things with huge smiles and blindingly white teeth. While these images may be cost effective and less time consuming than taking your own photographs, they may be doing more harm to your website than you realize.Most small business owners will be guilty […]
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